Spot Color Magic with Ray Weiss, Director, Digital Programs
Too often, color management is thought of as something that is mysterious or difficult. I liken it to watching a magician perform and wondering just how they do their trick. Join me as we explore the challenges of matching brand and spot colors and expose the "magicians" secret. It's not as hard or complicated as you imagined! In this session we'll look at how spot colors (Pantone color) are defined, how they are managed, and how to get the most out of your digital printer. What are the best practices that you can implement in your workflow and what tools are needed for success!