Business Transformation: Discover Your Place As A Market Service Provider April 13, 2011 | 8am - 4:30pm Walk Away With A Plan For Your Future. In this seminar, John Foley, Jr. and Jerry Scher tag-team to pick up where last year's Disrupting the Future program with Dr. Joe Webb left off. Together they present an in-depth look at the strategy, culture shifts and tactics needed to effect dramatic changes and to become a profitable marketing service provider. What You Will Learn: -Create a business plan outlining your new strategy -Identify your essential cross-media services -Learn how to identify and understand your customer requirements -Develop your market position and promotion strategies -Understand how the right infrastructure and culture is the foundation for success -Define talent requirements to execute your new strategy -Profile key positions to ensure success: Eligibility and Suitability -Assess current and prospective employees Speakers: John P. Foley, Jr. InterlinkOne and Grow Socially Jerry Scher Principle and Coach, Peak Focus Cost: Individual members: $79 for the first registrant and $65 for each additional registrant. Individual nonmembers: $119 for the first registrant and $99 for each additional registrant. Where: PIAG Headquarters Schedule: 8:00am   Check in and continental breakfast 8:30am   Welcome and Introductions 8:45am   Print Today & Tomorrow -- What it means to Offer Marketing Services to your clients The Worlds of Marketing and Communications As They Are Today The Worlds of Marketing and Communications As They Will Look Tomorrow How this Affects Your Print Business Print Service Providers That Are Transforming Their Business… and Succeeding What It Means to Offer Marketing Services To Your Clients 10:05am   Break 10:20am   Transforming your Business from PSP to MSP Create your Strategy, Business Plan, & Infrastructure Get Ahead of Your Competition Take the Steps  You Must Take Today 12:00pm   Lunch 12:30pm   Transforming Your Business from PSP to MSP continued Using Social Media, Mobile, and Online Marketing To Be the Best Service Provider Ever The Takeaway Plan 1:30pm   Talent Acquistion and Development Defining skills and behavioral competencies Essentials of a good job description Assessing current and prospective employees 2:45pm   Break 3:00pm   Recruiting Talent to Execute your Strategy Basics of Interviewing 4:00pm   Wrap up and Discussion                 Sponsor This Event Register