Give Your Business the
Mirror Test—Is Your Company
Really Breathing?
How You and Your Company
Must Adapt...Or Die.
Jeffrey Hayzlett | Celebrity CMO and Author of “The Mirror Test”
Hailed a “Celebrity CMO” by Forbes Magazine, and famous for his outspoken appearances on numerous television networks, Jeffrey Hayzlett is widely recognized as one of the most influential marketers of our time. He'll talk to us about what he calls “The Mirror Test,”
the title of his new book and a new way to look at your company's marketing and sales strategy. Hayzlett will
share with you some of the newest ways to win with social media, redefine your elevator pitch and help you to transform your business. He has just lead one of the biggest iconic turnarounds of Kodak and is here to share how you can do the same for your business. Will your business be positioned to fog the mirror and grow in today's new economy? |
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The New Breed of Printer
How To Stop Selling Jobs
And Start Managing Programs
Julie Shaffer | VP Digital Technologies, Printing Industries Of America
You're a really good printer and you know it.
You make a quality product, provide excellent customer service and offer a more than fair price. Odds are, however, that your chief competitor can say precisely the same thing. How do you differentiate yourself from all of the other print service providers that your customers have to choose from? If you're only offering ink on paper, it's hard to do.
A growing number of printers have changed their approach to focus on becoming part of a support team to solve their customers' problems, not just “take orders”. Julie Schaffer will present success stories from the new breed of printers who have pulled out from the pack and are growing their businesses with new products, services and thinking—something you can do, too. |
