Give Your Business the Mirror Test—
Is Your Company Really Breathing?
How You and Your Company Must Adapt...Or Die.
Jeffrey Hayzlett has been described as a
“CMO on steroids,” who parlayed what
he learned from a long career in print
into his position as Kodak's CMO, where
he helped revitalize one of the world's
iconic brands. Forbes magazine anointed
him the “Celebrity CMO,” because of his
countless media appearances, including
on Donald Trump's Celebrity Apprentice.
Advertising Age calls him “a new style of
CMO,” especially for his social media skills
that made him one of the top ten C-level
executive Twitterers in the world.
A much sought-after speaker on topics
ranging from worldwide business growth,
communications, marketing social
networking, and mobile marketing, Jeff
was named “Marketer of the Year” by
BtoB magazine in 2008 and has received
numerous other marketing and business
awards and honors, including the Frost
& Sullivan Lifetime Achievement Award
for marketing, the prestigious G. D. Crain
Jr. Award for excellence from the Business
Marketing Association, and the Earl I.
Sundeen Award from the International
Graphic Arts Education Association for
his significant contributions to graphic
arts education. |
The New Breed of Printer
How To Stop Selling Jobs
And Start Managing Programs
Julie Shaffer is Vice President, Digital
Technologies at Printing Industries of
America. She heads up the Digital Printing
Council (DPC) as well as the Center for
Digital Printing Excellence at Printing
Industries headquarters in Sewickley,
PA. In her position, Shaffer plays a lead
role in developing programs and tools to
help members grow their businesses with
digital technologies.
Shaffer has a 20-plus year background
in pre-media and print and is well known
for her graphic production expertise.
She is often called upon for training,
presentations and to provide on-site
consulting throughout the industry on
diverse range of topics, including PDF,
color management, digital printing, social
media and web-to-print implementation.
As an author, Shaffer contributes articles
to industry publications as well as social
media venues and pens white papers,
case studies, and research reports.
Shaffer is co-author of several books,
including The PDF Print Production
Guide (1st, 2nd and 3rd edition) and the
Web-to-Print Primer. |
