Contact: Ashley Lenz
Marketing & Communications Manager
Printing & Imaging Association of Georgia
Phone: 770.433.3050 | 800.288.1894
alenz@piag.org
The Electronic Publication That Promotes Print.
PIAG Introduces The Guide Online.
SMYRNA, Ga. -- The Printing & Imaging Association of Georgia (PIAG) recently revamped and redesigned their 2010 printed edition of The Guide to become greener, more user friendly, and all around better looking. Why stop there? PIAG has now teamed up with member DMG to turn The Guide into an online page-turning publication powered by Edition Duo.
"We wanted to find a smart way to promote the printed version of The Guide online," reports Ashley Lenz, PIAG Marketing & Communications Manager. "Page turning software was the solution for us because we were able to add "cues" throughout the electronic version that encourage users to request a book in print, plus our advertisers win because their artwork gets more views and it links directly to their website. We housed listing information online before, but this solution means our branding is continued throughout both versions." |
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The Printing & Imaging Association of Georgia
Since 1894, The Printing & Imaging Association of Georgia (PIAG) has been dedicated to advancing the success of Georgia's printing and imaging industry. Working together with Printing Industries of America, the world's largest graphic arts trade association, PIAG provides training, resources, and a voice of advocacy on both a state and national level. Additional information about PIAG is available online at www.piag.org.
The Guide
As the number one resource for Georgia's media buying community, The Guide contains a directory of hundreds of Georgia's finest printers, imagers, and suppliers; a wide-ranging reference section including a glossary of graphic communication terms; and a detailed cross reference section where buyers can search according to their specific needs. The Guide is produced annually by The Printing & Imaging Association of Georgia (PIAG). Additional information about The Guide is available online at www.piag.org/buyersguide. |