THE GUIDE 2010 Advertising Pricing Structure Ad Description Dimensions (W”XH”) B&W 4C Logo Ad (2.25W X 1.25H”) $175.00 $325.00* 1/2 Page Ad Horizontal (4.75W X 3.95H”) $490.00 $715.00* 1/2 Page Ad Vertical (2.25W X 8H”) $490.00 $715.00* Full Page Ad (6W X 9H”) $735.00 $960.00** 1 Side of a Tab (6W X 9H”) $1,180.00** 2 Sides of a Tab (6W X 9H” front & back) $1,900.00** Inside Front Cover TBD $1,485.00** Back Cover TBD $1,700.00** Self-Produced Insert (6W X 9H” front & back) $1,050.00** Polybag Insert (2000 Media Buyers) Consult PIAG for guidelines $1,575.00** Polybag Insert (400 Printers, Imagers & Suppliers) Consult PIAG for guidelines $575.00** Polybag Insert (All 3500) Consult PIAG for guidelines $1,850.00** Boldface Listing N/A $150 Hotlink (Online Feature) N/A $125 * Includes a FREE 4C logo ad in your company's online listing of The Guide! ** Includes a FREE 4C logo ad online and in the printed issue of The Guide! Download 2010 Rates & Data Brochure with Contract (HERE)   Free Online 4C Logo Ad With All 4C Display Advertising For the first time ever, ALL 4C display advertising will include a FREE 4C logo ad in your company's online listing. Plus, when you purchase a full page ad, tab, cover, or self-produced insert you'll receive a FREE 4C logo ad in the printed issue of The Guide, too! View 2010 Advertising Options