Enjoy top-notch training without leaving the office! The webinars below are designed so you can conveniently attend from your office. All you need is an internet connection! Prices are based on the connections, not the number of attendees, so book a conference room and bring the team! Contact Tanja Dakic today to register.

2008 Webinar Schedule  

August 12th Webinar - FREE

VDP, W2P and Cross Media: Growing a Business on the One to One Continuum

Whether you call it VDP, personalized communications, one to one marketing or cross media, it has finally arrived and with it has come double digit growth and profit for commercial printers, digital printers, service providers and their customers. Graphic arts firms everywhere are transforming their businesses from print-centric to communications-centric and competing to win with high value offerings.

• But how do you make sense of this market opportunity?

• Where do you start?

• Which investments are the right ones and which are not right for you... right now?

• And what is the best approach to these services to ensure your short-term success?

This webinar will focus on a strategy for success through a detailed view of the One to One Continuum. Attendees will learn the following:

• What are the most profitable applications in VDP and Cross Media and how do you capture them

• What's behind the curtain with image-personalized marketing materials and how to create them with standard tools

• The basic architecture of Web to print, personalized web-enabled marketing, Response URLs and everything in between

• Expanding into integrated, cross media marketing services for long-term growth and profit

• Technologies that can help you design, produce, implement and track VDP, W2P and Cross Media campaigns of all sizes and types

Special Guest: Larry Zusman Worldwide Marketing Manager XMPie Business Unit Xerox Corporation

Larry Zusman is manager, worldwide marketing for XMPie, responsible for global branding, marketing communications, collaterals, direct marketing and events. Zusman has over 20 years experience in direct marketing, advertising and print communications, serving as an executive for agencies, corporations and print providers. He is a noted seminar speaker on the subject of 1 to 1 marketing, cross media communications and digital print, and a frequent presenter at industry conferences, including Xerox Innovate events, Graph Expo, drupa 2004, AIIM/On Demand, drupa, Xplor, DMA, Printing Industries of America (PIA) conferences, corporate training seminars and regional advertising meetings. He also is a frequent contributor to graphic arts and marketing publications and online sites, including Graphic Impressions, GATF World, Digital Publishing Solutions, 1 to 1 Magazine, PrintBuyer Today, and printbuyersonline.com.

To register please click here

FREE Webinar Replays (Sponsored by Xerox)

June 10th Webinar

April 8th Webinar
 
Be the expert Growing Your Customer's Business by Peter Muir from Bizucate is now available for you to see FREE of charge.
Digital printing technology enables new applications that can differentiate any campaign, program or project. From short run - to color - to even personalized messages and images: the technology allows people to communicate more effectively - but you need to have a business strategy and effective sales approach to do it profitably.
In this video you will learn more about:
• Attributes of successful digital print businesses
• Strategy development and implementation
• Product and service offerings
• Using a business development approach to some sales opportunities
Click here for the video

February 12th Webinar

Building a Digital Print Business- Strategy and Sales Approaches is now available for you to see FREE of charge.  
Click here for the video